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Discuss: Emerging Topics--the general FM discussion forum
Topic: Wired article about Eco-friendly fashion
 
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Blissfulpain
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Member Since:
25 Apr 2006
Posts:17

26 Apr 2006 5:40 PM
1 have marked this post as Insightful
link to wired.com archive
from page 2-
"The green aesthetic may be a movement, Hill says, but many advertisers still don't see the green aesthetes as a market. What's needed to nudge them fully into the mainstream is not just clever triangulation but an entire infrastructure - efficient supply chains, improved technology, and power retailers."
    I really identify with the topic about cars as a symbol on the front page.  I've been wanting to buy a Smart Car for years (since they came out) but being 20 something and in college it just isn't cost effective for me.  So instead of buying a cheaper car... i've decided not to buy anything, because I don't like or want any other kind of car atm.  (the car is relatively cheap, but when Ontario insurance prices are tagged on top, it just isn't gona happen.  Insurance would be far less of a concern if i got a cheaper Used car, but again, the desire to buy something like that just isn't there; I don't identify with that kind of car.)


Frymaster

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Member Since:
23 Mar 2006
Posts:32

27 Apr 2006 3:47 AM
0 have marked this post as Insightful
BP -- I address 'the general community' here, not you directly. I will treat you like so much demographic ore. I hope you enjoy. And keep posting!
  • [candocontract picked up this trick to create paragraphs. Any long-winded so-n-so's like us should, too. FM, this means the wysiwyg editor is not working.]
All y'all Boomers: There's so much here, I don't know where to start. Language, socio-economic allegiance, technology. But I think age is best, seeinas how FM is Boomer-obsessed. Our gothic corespondent is twentysomething born, say, 1983. Part of a generational bulge [millenium/Y/why?] roughly as large, as a raw number, as The Big Boom. As a percentage of total pop, it's not as big, but it is substantial. Big enough to see y'all retire to Florida without all the earthquakes you predict. Most important to me, this gen seems to have an essential commitment to lifestyle choices. Which leads me to topic two: Allegiance...
  • wysiwyg
"Identify" is the word s/he uses, but close enough. Make no mistake about it, Detroit. This is a lost sale. Without identification, there is no transaction. The choice above is, "Do without," rather than compromise and invest in a product that will only trigger years of buyers remorse. Frankly, I think it's the right choice. But that's just me.
  • not
Technology? WT...?!? There is an implicit statement about technology [and BP, do please land on my with both Dr. Martens' if I'm wrong]. Q: If BP has no automobile, how does s/he locomote? A: With technology appropriate to the task. Feet, bicycle, bus, subway, train. Technology is judged on the effect it has on lifestyle. It's not about what's 'new,' but about what's best.
  • working
So "language" lets me finally talk about this big generational catastrophe that's going to happen to us all when the Boomers retire. According to the FM's homepage, there's going to be a 'talent shortage.' Um..., I doubt it. 
  • rrrrrrrrr
Language? "Aesthetes." I'm sorry, but if you can use the word aesthetes in conversation, even in digital quote as above, I'm not worried about your ability to "take over when I'm gone." My take is that boomers are self-obsessed and completely missing the astounding awareness of the younger generation.
Bollocks your talent shortage. Some people are worried about boomers who don't want to retire, and will keep us, er..., them under a glass ceiling.


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