FutureMonitor™ Webcast

VIDEO: Brand Creation in the Era of Web 2.0
Featuring: Ted Nelson‚ Founding Partner‚ Mechanica

A FutureMonitor™ Webcast Conversation

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(Running time: 59:28)
During this live event‚ Ted discusses the problems faced and solutions developed in his current efforts with brands such as: Barry Diller and InterActiveCorp’s comparison–shopping startup Pronto.com; Blockbuster online‚ as it fights back against Netflix; former American Airlines chief Robert Crandall’s pioneering light–jet air limo service‚ Pogo; and the many faces of FCE‚ a national real estate developer trying not to feel national‚ but instead to create local brands that customers can self–select.

Brand-Building in the Era of Web 2.0
Add questions/comments to the conversation--Nelson will return to weigh in and reply.